Arguments and Emotions in an essay or in a presentation to an audience.

In every presentation for an audience or reader the fact is that everyone is different an you need to prepare your presentation for an “overall” audience. Because people have many different perspectives, specific approaches are sometimes required in order to persuade them of what is being delivered.
We are persuaded by reason, but we are moved by emotion. Studies conclude that up to 90 percent of the decisions we make are based on emotion. We use logic to justify our actions to ourselves and to others.

Not everyone is going to be persuaded. There are emotional appeals or emotional arguments, which the presenter/writer has put together for a specific purpose/reason.

When dealing with people, remember you are not dealing with creatures of logic, but with creatures of emotion, creatures possibly overflowing with prejudice and could be motivated by pride and vanity.
In persuading your audience, your message has to focus on emotions, all the while maintaining a balance between logic and feelings. Logic and emotion are the two elements that make for perfect persuasion. We can be persuasive using only logic or only emotion, but the effect will be short-term and unbalanced.

But first ensure that you have done your research, leaving emotions aside, so that you can present a factual argument. Our emotions are important but they should not be used to create an biased argument. Always remember, you have to have both elements present in your message, regardless of the personality types listening.

Emotions create movement and action. They generate energy during the presentation and get prospects to act on the proposal being presented. The challenge with relying exclusively on emotion to persuade your prospect is that after it has left the persuasive situation, emotions fade, leaving nothing concrete to fall back on. Logic plays the role of creating a foundation for emotion.

In most persuasive situations, people react based on emotions, then justify their actions with logic and fact. An effective persuader will create a proper balance between logic and emotion in order to create the perfect persuasive message.

What Is an Emotional Argument?

An emotional argument is an argument that appeals to the audience or reader's emotions, in an attempt to persuade them of something that is causing issues/concerns.
Our emotions are extremely influential. An emotional argument is an argument that appeals to the audience or reader's emotions, in an attempt to persuade them of something you are presenting.

Human emotions are extremely influential; using the reader's/audience’s emotions to convince them that your claim or stance on the matter is the right one is an effective argumentative strategy and a useful tool in your argumentative essays.
There are two types of emotions that can influence a person:

• Positive emotions, such as happiness, hope, courage, compassion, affection, trust, and gratitude.

• Negative emotions, such as sadness, anger, resentment, hate, fear, shame, jealousy, and pity.

Use of positive emotion in arguments:
Instead of saying, "That cannot happen because it’s never been done that way before. Hold your thought and ask yourself why not. Maybe the proposed method could be better that the current one. New approach, fresh ideas!

Use of negative emotion in arguments:
Instead of saying, "It's important to consider the safety of everyone in your home," you could share statistics on the matter, to back up the decision. For example “how many preventable child deaths occurred in the home in previous years due to a lack of the necessary safety precautions being in place”.

Both of these examples pull the reader into the discussion via their emotional response to the subject.